In order to test our key offering, which is the six-months curriculum, we ran a pilot programme in Nairobi, Kenya from the 16th to the 21st of September 2019. We selected 30 entrepreneurs who went through a summarized version of our six-month curriculum over a period of one week. Only the key elements from our 6-month course were offered.
The final day of the Pilot which would be the 21st would be the graduation day as well as an opportunity for all of these entrepreneurs to showcase their work to an audience of about 200 people. It also included an introduction of Arielle Roaring for Africa LTD to the Kenyan market.
The main objective behind the Pilot project was to test the key Arielle offering and value add for an entrepreneur. The second key objective of the pilot was securing the best industry experts and lecturers as well as coaches to teach the various sessions. We also secured volunteers who would fill in various roles from before the pilot to the end of the pilot to ensure that the best possible result would be attained.
Our plan is to launch the company in Kenya to start official operations in 2020. The pilot was thus a good time to;
Get acquainted with the Kenyan Market.
Test the offering and validate the market.
Create Awareness on the company as well as the mission and vision of the company.