Arts or better referred as the Creative industry is one that has great growth potential in the African economy as there is enormous amount of creative talent
available in the continent. The continent is flooded with amazing, creative but hidden talents that were never given the right opportunities to evolve in the market. This is mainly due to the fact that the continent lacks the infrastructure and capacity to commercialize the creative talent.
Nonetheless, with the right investments from the government and economic agents, the industry has a great potential to open up job opportunities and contribute to the economic growth of the continent as a whole.
According to an insightful article by African business “numerous studies have affirmed the design, music, craft, film and television, fashion, publishing, heritage, cultural festivals and related components of the creative and cultural industries as key drivers of job creation, foreign exchange earnings, income generators and catalysts and supporters of other industries such as leisure, printing, tourism and transport.”
Please refer to the article on the link below to gain a deeper understanding on the opportunities available for people wanting to start business in the art industry.