• Facebook Social Icon
  • Instagram
  • LinkedIn Social Icon
  • YouTube

© 2019 by Arielle. 


Guide For Every Founder

It is no secret that starting your business is not the hard part, staying in the race... Now that’s the hard part.

“If it was easy it wouldn't be worth the glory, if it was easy it wouldn't make you a legend, if it was easy you wouldn't have a story to tell." - Arielle For Africa, CEO

As founders, what separates us from employees or people in the corporate world is not what we do, but that we have no option. There is no plan B, when you fall, get back up! When your back is against the wall, keep on going! When the door is closed, you find a window! At the end of the day, when you give up you don’t just lose a job or your livelihood, you lose your vision, dream and all the jobs you could create.

Now don’t get me wrong, keeping your head above the water when the floods come is hard! Be it financial trouble, employee problems or issues with partners. It is hard but it is possible.

“Starting and running a business is easy!” – Said no one ever!

I want you to know it is hard, but I also want you to know that you have been assigned that mountain to show that it can be moved. You can do this! You can keep your head above water, you can keep going and like Nemo says- you can keep swimming. How to? Well here are my five main tips.

  1. Don’t do it alone! Accountability is key. This can be from a partner, a friend or a mentor.

  2. Take it one day at a time, just focus on the next 24 hours. Make the most out of that and move to the next 24 hours.

  3. Let your vision give you faith for the future.

  4. Walk away and come back to it. In my experience, you are never in the best position to fix a problem when you are stressed or over thinking. Leave it alone, take a day off and think about it after with a clear mind.

  5. Realize you have one plan and one plan only! To make it work! This means you should never be afraid to fail.

  6. Don’t be afraid to fall or fail, it just helps you know what won’t work.

For more, visit our website at or email us at